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Fact: "The Internet provides a number of relatively low-cost communication opportunities that are still underutilized by all types of businesses including nonprofit organizations. "Robert DeMartinis, Hope Associates
9 Reasons Your Group
Should Be Fundraising Online
  1. Increased Reach
  2. Email makes it possible to contact supporters, family, and friends from different geographic locations as well as those only within close proximity. Fundraising campaigns can now reach potential supporters from coast to coast and not just those at arms length.

  3. Increased Safety
  4. Since there is no door-to-door selling involved in an online fundraising campaign, there is no need to approach strangers when asking for money. The added safety of using the internet to fundraise brings a sense of relief to parents as well as team members.

  5. Reduced Risk
  6. A burden faced with many traditional fundraisers is the potential cost associated with left-over inventory. A referral or affiliate program is an example of an online fundraiser where there is no need to purchase or carry inventory. Your group is paid for referring products regardless of the quantity you sell. There is no longer a need to purchase large quantities of inventory that you may never be able to sell.

  7. Add Variety, Customization & Creativity
  8. Unique web based services give teams the opportunity to create customized goods from T-shirts, to team posters and calendars. Traditional fundraising products are outdated and carry little benefit or value to your supporters. The internet brings with it so much more choice in terms of items you can sell in order to fundraise. You can now fundraise with books, travel, magazines, sheet music, board games, movie passes and much, much more.

  9. Reduced Costs
  10. Running an online fundraising campaign can be very inexpensive. Email accounts are free and many companies offer free website hosting packages. With referral programs the merchant is responsible for carrying the inventory, shipping the products and any costs associated with the online transaction including credit card processing.

  11. Speed of Success
  12. Most web based fundraising programs provide you with instantaneous real-time tracking of sales and lead conversions. Additionally, it is so quick and easy to email a promotion your supporters.

  13. Ease of Coordination of Effort
  14. A traditional fundraiser usually involves purchasing inventory, handing out inventory, counting and managing stock, delivering goods sold, organizing volunteers, and booking rental space. An online fundraiser can all be done in front of a computer using email and your website as a communications tool.

  15. Results
  16. Because most online programs are free to set up and join having only one sale will usually result in a profit, or will more than likely cover all of the costs associated with your campaign. With some online fundraising campaigns there is no break-even point to worry about and normally no minimum number of sales is required to insure a profit.

  17. Fun
  18. Surfing and shopping online is not only fun for your group but your supporters as well. They will take pride in supporting your group and have the opportunity to conveniently purchase items they can actually use and benefit from.

If you are interested in learning how to get started with online fundraising please click here:
Online fundraising ideas.

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Fact: "Online fundraising should be considered as an essential component of your nonprofit's Internet presence. By using the online medium, you are reaching out to new audiences and constituencies, introducing them to your issues and campaigns, and asking them to support you." Michael Stein, TechSoup