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News & Notes: Fundraising Ideas March 18, 2012

Blackbaud Releases 2011 Online Giving Report

The 2011 Online Giving Report combines findings from The Blackbaud Index of Online Giving with additional multi-year giving data to provide the most comprehensive analysis of online giving trends in the nonprofit sector. The Report includes 24 months of online giving data from 1,895 nonprofit organizations, online major giving data from 2,397 nonprofits, and both online and offline data representing $5.1 billion in total fundraising from 1,560 nonprofits.

Higlights:

  • 2011 Online Giving Trends by Month and by Sector
  • Online Major Giving Trends
  • Trends by Percentage of Total Fundraising from Online Giving
  • Analysis of the Impact of Disaster Giving on Growth and the Importance of Donor Retention
  • Download the report to: understand your organization's online giving performance, identify peer organizations and compare your organization's online giving performance to theirs, audit your organization's website for best practices, learn how your organization can use the data provided by the report to improve your online fundraising performance, drive conversations and analyses among your organization's leadership to uncover opportunities to improve online giving performance

    https://www.blackbaud.com/files/resources/downloads/WhitePaper_2011OnlineGivingReport.pdf

    How are 10% of Your Visitor's Visiting You Charity Website?

    Did you know?: Ten percent of your charity's supporters visit your website on mobile devices. Artez Interactive looked at visitor traffic to fundraising and donation pages for hundreds of charities & non-profit organizations using their online fundraising platform. The results of the study found over 10% of visitors to those pages were on mobile devices! The most popular device for visitors was the iPad, followed by the iPhone, Android smartphones and tablets.
    http://www.artez.com/blogs/digitalfundraisingfromatoz/ten-percent-of-your-charitys-supporters-visit-your

    Nonprofit Creativity 101: Learn More about the Supporter Wall

    SupporterWallâ„¢ gives you the ability to collect donations for any cause or project. Supporters purchase squares on your SupporterWall. The square then displays their chosen photo and link. As squares are purchased, the proceeds go directly to your organization.
    http://www.supporterwall.com/

    Inspirational Fundraising Quotation

    "Where there is charity and wisdom, there is neither fear nor ignorance." - St. Francis of Assisi